Inside Sales Supervisor

The Inside Sales Supervisor for First Light Safety Products is responsible for leading and supervising a team of inside sales representatives to achieve sales targets, improve customer satisfaction, and drive the team’s overall performance. This role involves strategic planning, sales coaching, performance tracking, and collaboration with other departments to ensure the sales team has the tools and support needed to succeed.




  • Contact school districts, dealers, and State Directors to create relationships and promote First Light’s line of LED-based safety equipment.
  • Route qualified opportunities to the Regional Account Executive for further development and closure.
  • Make follow-up calls to customers.
  • Consistently achieve a high level of customer service.
  • Engage in new customer development for First Light’s line of LED-based safety equipment.
  • Provide ongoing training and coaching to inside sales representatives. Monitor performance and set sales goals.
  • Motivate the team to achieve and exceed their sales targets.
  • Help develop and implement effective sales strategies and techniques to optimize team performance and maximize sales opportunities.
  • Ensure alignment with the company’s overall sales and marketing strategies.
  • Help analyze team performance, identify areas for improvement, and assist Sales Manager with implementing strategies to address any issues.
  • Continually assess and improve the sales process to increase efficiency, effectiveness, and customer satisfaction. Implement best practices in inside sales.
  • Assist in recruiting new team members and provide training to new and existing staff on product knowledge, sales techniques, and company policies.




  • Bachelor’s degree in business administration, Marketing, or related field.
  • Proven experience in sales, with a minimum of 2-3 years in a supervisory or leadership role within an inside sales environment.
  • Strong leadership and team management skills.
  • Excellent communication, negotiation, and interpersonal skills.
  • Proficiency in CRM software and Microsoft Office Suite.
  • Ability to analyze sales data and trends to make informed decisions.
  • Demonstrated ability to meet and exceed sales targets.
  • A commitment to excellent customer service.
  • Strong organizational and time-management skills.
  • Adaptability and flexibility to handle unexpected challenges.




As one of Manitoba’s fastest growing companies, Smartrend Manufacturing Group (SMG), Inc. through our various divisions, is increasing safety in the school bus industry and reducing emissions in the electric vehicle charge systems arena. We work on exciting, patented, innovative technology that impacts our environment. What has remained constant throughout this compelling history of growth is our dedication to our customers, our team members, and to the values on which we built SMG:


People – our team is what makes us special
Passion – from our hearts and minds, demonstrated through our actions
Priority – we put the customer first, everyday, in everything we do
Partnership – with each other, our customers, and our suppliers


We offer a competitive benefits package in an environment that is supportive, respectful, and fun! Join an innovative, growing, and diverse organization where your voice matters.




Share with us your passion and drive towards your career objectives, and we will provide
an environment where your valuable contributions are rewarded and celebrated with
professional growth and job satisfaction. We offer an attractive benefits package for our
team members including:


  • Competitive compensation package
  • Group insurance plan with health spending account
  • Paid Vacation
  • Company paid shutdown from Christmas to New Years
  • Matching RRSP program


We would like to thank all applicants who apply, however, only those selected for an interview will be contacted.


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