About Us:


First Light Safety Products, a division of Smartrend Manufacturing Group (SMG), Inc., is a leader in illuminated safety equipment for school buses. We developed two flagship products that are disrupting the student transportation industry, the Illuminated School Bus Sign and Fully Illuminated Stop Arm.  At First Light, we believe that the words “School Bus” and “Stop” should be as bright as possible, and recognizable to oncoming motorists from the furthest distance possible. Our goal is to eliminate school bus related accidents and fatalities by deploying our patented and patent-pending products throughout North America.




The Sales Representative for First Light Safety Products is a motivated and talented individual that thrives on prospecting and closing business. You must be an extrovert, have a ‘go-getter’ mentality, and be skilled at interacting with people.  The Sales Representative will work from First Light’s head office in Winnipeg, Canada. The territory of the position includes several states within the USA.



Detailed Duties and Responsibilities:


  • Research and prospect for new business, primarily targeting school districts, school bus dealers and school bus parts distributors
    • Cold Calling via phone
    • Product demonstrations – online and in-person
  • Demonstrate products, explain features, benefits, and solicit orders
  • Overcome technical and business objections of prospective customers
  • Goal of aggressively opening and growing new accounts
  • Plan your schedule inclusive of call time, presentation time, and travel time, to meet sales goals
  • Build and maintain customer relationships by delivering an extraordinary customer experience
  • Become a subject matter expert on our products
  • Track sales progress via web-based applications and prepare reports
  • Update company CRM daily
  • Participate in industry tradeshows and professional events


Knowledge, Skills, and Abilities Required:


  • Degree or certificate in Sales, Marketing, Business Administration, or relevant field
  • Proven work experience in inside and/or outside sales or a sales related position
  • Excellent interpersonal skills, communication skills, problem-solving and presentation skills
  • Proficient with CRM software and Microsoft office programs
  • Customer focused attitude with excellent negotiation skills
  • Strong organizational skills
  • Proficient with Microsoft Word, Excel, Outlook, and PowerPoint
  • Fluent in French would be considered an asset
  • Valid driver’s license with a good driving recordAvailability to travel as needed
    • 4 weeks of travel to the USA is required every quarter, travel can be divided in 2-3 trips


Share with us your drive, work ethic, and desire to make school buses safer for our kids, and we will provide a fun, fast-paced, collaborative environment, where team member contributions are rewarded. As a full-time employee of First Light Safety, you will receive:


  • Base salary of $50,000 to $70,000, depending on experience
  • 3% Commission on all sales within the defined territory
    • Commissions are uncapped
  • Group Insurance Plan with Health Spending Account
  • Paid Vacation
    • Includes company paid shutdown from Christmas to New Year

We would like to thank all applicants who apply, however, only those selected for an interview will be contacted.